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sellers.json

A file an ad system publishes listing the sellers it represents, so buyers can see who is behind an impression.

Together with schain, sellers.json lets a buyer trace an impression back through every intermediary to the publisher.

publink.io/sellers.json{ "sellers": [ { "seller_id": "1001", "name": "Example News", "seller_type": "PUBLISHER" }, …] }Matched toads.txt linesand schain nodes
The ad system lists who it sells for. With schain, a buyer can trace an impression back to the publisher.
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