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Pricing

Revenue share

Also called Rev-share.

A pricing model where the platform takes an agreed percentage of what the inventory earns.

Rev-share aligns the platform with the publisher’s revenue but needs a trustworthy revenue figure to bill against. Declared price (what the buyer said) and observed price (what the bid actually carried) can differ; a clean model states which one bills.

$15Gross$12Publisher 80%$3Platform 20%
On a 20% rev-share the platform earns a fifth of what the inventory earns. The number it is computed on has to be the right one.
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