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Observed price

The price a partner actually carried in its bid, as opposed to the price it declared for billing.

Keeping observed and declared price side by side is how a publisher checks that a rev-share is being computed on the right number.

$11.8Declared$14.2Observedin the bid
Declared is what the partner says it paid. Observed is what its bid actually carried. Side by side, the gap is visible.