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Publink
Publisher-first ad server

Sell every impression on your own terms

Publink is the ad server that connects your audience to the advertisers you choose. You set the rules, it decides each impression in real time, and you see exactly what happened - from request to render.

Web, in-app, CTV and audio. OpenRTB and VAST. Your data stays yours.

How Publink links a viewer to an advertiserA viewer's ad request travels to Publink, which decides the impression and connects it to the winning advertiser.ViewerPublinkAdvertiserad requestbid, decide, serve
Why Publink

An ad server that works for the people who own the inventory

Most of the stack was built to serve buyers. Publink was built for the side that carries the audience: control first, transparency by default, and no lock-in.

You decide the impression

Floors, priorities, caps and targeting rules are yours to set. Every serve follows them, and every miss tells you why.

Nothing hidden in the middle

Inspect any request, bid and render. Reports reconcile to what was actually served, not to what was estimated.

Plug in the demand you choose

OpenRTB, VAST and direct deals live side by side. Add a partner in minutes, pause it in one click, keep the history.

How it works

Three steps, one decision

  1. 1
    Connect supply

    Create a tag for each placement - web, in-app, CTV or audio - and drop it in. Requests start flowing with the signals your integration already sends.

  2. 2
    Attach demand

    Add the partners you want on each tag: oRTB endpoints, VAST tags or direct line items. Set floors, priorities and QPS caps per partner.

  3. 3
    Serve and see

    Publink decides each impression in real time, serves the winner and records the whole path. Reports, captures and no-fill reasons are one click away.

What a serve looks like
request   ctv · us · 1920x1080 · vast
rules     floor 2.40 · country ok · app list ok
demand    3 partners called · 2 bids · 1 above floor
decision  partner-b · 3.10 · vast 4.2
render    impression · quartiles · complete

Illustrative trace. Values shown are examples, not live data.

Built for

Every screen your audience is on

One decision engine across environments, so a rule you set once applies everywhere.

CTV

VAST for connected TV apps, with bundle-level rules and content signals passed through.

In-app

Mobile and tablet apps on iOS, Android and Fire OS, with app lists and device targeting.

Web

Display and video on desktop and mobile web, with domain lists and page-level signals.

Audio

Audio tags with the same targeting, reporting and demand controls as video.

Principles

What we will not do

Some promises are easier to keep when they are written down.

No hidden margins

The price you set is the price that serves. Fees are on the invoice, not inside the auction.

No data resale

Your requests, bids and reports are used to serve your ads and nothing else.

No lock-in

Tags, partners and reports are exportable. Leaving should be as easy as joining.

See it on your own inventory

Bring a tag, a demand endpoint and fifteen minutes. We will walk you through a first serve end to end.

No forms to fill twice. One email, a real reply.