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Bid response

A partner’s answer to a bid request: a price, a creative and the terms of the bid.

A response can contain a bid, a no-bid with a reason, or nothing at all before the timeout. Each is recorded against the request that caused it.

Bidprice $14.20creativeadomainenters the decisionNo bidnbr: 8unmatched userrecorded with its reason
A response is a bid, a no-bid with a reason, or silence before the timeout. Each is recorded against its request.