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Bundle ID

The store identifier of an app, used to name in-app and CTV inventory in a bid request.

On iOS the bundle is a reverse-domain string; on Android it is the package name; on CTV platforms it varies by store. Buyers use the bundle to decide what an app is and whether they want it. App lists match on bundle.

Bundle identifiersiOS com.example.tvAndroid com.example.androidRoku 123456Fire TV B0EXAMPLESamsung 3201512006963Matched byapp lists andbuyer rules
Each store names apps differently. Buyers and app lists match on the bundle, so it must reach demand exactly as the store spells it.
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