Cache buster
A random value added to a tag or pixel URL so caches never serve a stale response.
Without a cache buster, a player or CDN can return the same ad or swallow a tracking call. It is the simplest macro and the most often forgotten.
A random value added to a tag or pixel URL so caches never serve a stale response.
Without a cache buster, a player or CDN can return the same ad or swallow a tracking call. It is the simplest macro and the most often forgotten.