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Open Measurement

Also called OMID, OM SDK.

The IAB standard for third-party viewability and verification measurement inside apps and players.

OMID replaces VPAID for measurement. The player hosts the SDK, the ad server passes the vendor’s script URL in VAST, and the vendor measures without running creative code.

PublinkVAST with verificationOM SDKin the playerVendormeasures viewability
The player hosts the SDK, the ad server passes the vendor’s script URL in VAST, the vendor measures without running creative code.
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