CPM
Cost per thousand impressions. The unit most display, video and audio inventory is priced in.
A $3.00 CPM means $3.00 for every 1,000 impressions. Bids, floors and direct deals are all quoted in CPM, which makes them comparable in the decision.
Cost per thousand impressions. The unit most display, video and audio inventory is priced in.
A $3.00 CPM means $3.00 for every 1,000 impressions. Bids, floors and direct deals are all quoted in CPM, which makes them comparable in the decision.