Content targeting
Rules based on what the ad will run next to: genre, rating, channel, show.
Content signals travel in the request (the OpenRTB content object on CTV). Buyers pay for them; publishers can rule on them.
Rules based on what the ad will run next to: genre, rating, channel, show.
Content signals travel in the request (the OpenRTB content object on CTV). Buyers pay for them; publishers can rule on them.