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Timeout

The time limit a request or partner call is allowed before it is abandoned.

The player or page has a budget for how long it will wait for an ad. The ad server has to fit its own work and every partner call inside that budget. A partner that answers late loses the impression even if its bid was highest.

Timeouts are set per partner and should follow the inbound budget, not fight it.

budget 1000 msrulespartner callsdecide + servelate bid: lost
The player budget is fixed. Rules, partner calls and the serve must all fit inside it; a late bid loses even if it was highest.
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