Supply
The sell side: publishers and the placements they bring to market.
In an ad server, supply is everything that generates requests. It is organised by publisher, then by placement. Rules run on the supply side before any demand is asked.
The sell side: publishers and the placements they bring to market.
In an ad server, supply is everything that generates requests. It is organised by publisher, then by placement. Rules run on the supply side before any demand is asked.