Publisher
The owner of an audience and the inventory that reaches it: a site, an app, a channel.
Publishers decide what sells, to whom, at what price. In a publisher-first ad server they hold the rules, the partner list and the reports.
The owner of an audience and the inventory that reaches it: a site, an app, a channel.
Publishers decide what sells, to whom, at what price. In a publisher-first ad server they hold the rules, the partner list and the reports.