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Private marketplace

Also called PMP.

An invitation-only auction on selected inventory, identified by a deal ID.

A PMP sits between open auction and direct: programmatic delivery, negotiated access. Floors and buyer lists are set per deal.

Open auctionany buyerpublic floorvolumePMPinvited buyersdeal floordeal IDterms
Between open auction and direct: programmatic delivery, negotiated access.
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