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Deal ID

An identifier carried in a bid request that tells a buyer a private deal applies to this impression.

Deal IDs let publishers offer specific inventory to specific buyers at agreed terms through the programmatic pipe. The buyer recognises the ID and bids accordingly.

Bid request · pmpimp.pmp.private1deals[0].idPUB-CTV-Q4deals[0].bidfloor4.00deals[0].wseat[buyer-7]Buyer matchesthe ID andbids the deal
The buyer recognises the deal ID and bids on the agreed terms through the programmatic pipe.
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