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Publink
Measurement

Discrepancy

The gap between two systems’ counts of the same thing.

Publisher and buyer will never count exactly the same impressions: different timing, different definitions, lost beacons. A small, stable discrepancy is normal. A growing one is a bug on one side.

100Publisher96Buyer4% gap
Two systems never count exactly the same. A small, stable gap is normal; a growing one is a bug on one side.