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Publink
Demand

Advertiser

The party paying for the ad.

In a publisher-side ad server an advertiser is either behind a demand partner or is a direct customer with campaigns of its own. Creative blocks act on the advertiser domain regardless of which route the ad took.

Via a partnerDSPadomainblocked by domainDirectCampaignadomainblocked by domain
An advertiser reaches a placement behind a demand partner or as a direct customer. Blocks act on the advertiser domain either way.
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