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Ad pod

A sequence of ads played back to back in one break, typical for CTV and audio.

A pod has a total duration and a maximum number of ads. The ad server fills it with several creatives, deduplicates advertisers where required, and orders them. Pod-aware demand can bid on the whole break or on a slot within it.

ContentAd 115 sAd 230 sAd 315 sContent
A pod is one break filled with several ads in order, within a total duration and a maximum count.