View-through rate
Also called VTR, Completion rate.
Completed video views divided by starts.
VTR tells you whether the audience stayed. On CTV it is normally high; on mobile web it is a quality signal for the placement.
Also called VTR, Completion rate.
Completed video views divided by starts.
VTR tells you whether the audience stayed. On CTV it is normally high; on mobile web it is a quality signal for the placement.