Analyst
Turn advertising data into better decisions.
Publink is building a publisher-first ad server that gives publishers greater control and transparency over their advertising inventory. The platform records the full path of an impression, from request and bidding through decision and render, across web, in-app, CTV and audio.
We are looking for an Analyst who can turn this data into meaningful commercial and product insights.
This is a highly analytical role at the intersection of advertising, technology, data and business development.
The Opportunity
Your mission is to help Publink understand what is happening across the advertising ecosystem and why.
You will analyze platform, market and commercial data to identify trends, opportunities, performance improvements and potential risks. Your work will support decisions across product, business development, publisher monetization and company strategy.
Key Responsibilities
- Analyze advertising and platform performance across web, in-app, CTV and audio.
- Monitor impressions, requests, bids, win rates, floors, fill rates, CPMs, revenue and no-fill reasons.
- Identify trends and opportunities within publisher inventory and demand, and patterns in auction performance and monetization.
- Develop dashboards and recurring performance reports, and analyze publisher and partner performance.
- Support business development with market research, company research and commercial insights.
- Evaluate demand partners and potential integrations.
- Analyze industry developments, competitors and market dynamics.
- Support product teams with data-driven insights and recommendations.
- Build clear presentations and reports for management and customers.
- Translate complex data into simple, actionable conclusions.
Who We Are Looking For
You may come from:
- Digital advertising
- Programmatic advertising
- AdTech
- Publisher monetization
- Business intelligence
- Data analysis
- Digital media
- Financial or commercial analysis
We Value
- Strong analytical and quantitative skills.
- Experience with Excel or Google Sheets and data visualization. SQL or similar data-analysis experience is highly valuable.
- Understanding of advertising metrics and digital media economics.
- Ability to work with large and complex datasets, with strong attention to detail.
- Ability to distinguish important signals from noise.
- Excellent communication skills, and the ability to explain findings to non-technical stakeholders.
- Curiosity and willingness to investigate how and why things happen.
- Commercial mindset and interest in building a technology business.
What Success Looks Like
During the first 12 months, success would mean:
- 1
Better visibility
Clear and reliable insight into platform and commercial performance.
- 2
Better decisions
Management and product teams receive actionable analysis rather than simply more data.
- 3
Improved monetization
Analysis identifies opportunities to improve yield, demand, fill and revenue.
- 4
Stronger commercial intelligence
Business development has better information about markets, publishers, partners and opportunities.
- 5
Data-driven culture
Data becomes a central part of how Publink evaluates opportunities and makes decisions.
Why Publink?
The advertising ecosystem is complex, but the principle behind Publink is straightforward: publishers should have control over their own inventory.
Publink gives publishers the ability to set their own rules, choose their demand partners and see what happens from request to render. The platform supports OpenRTB, VAST and direct deals across web, in-app, CTV and audio. Publink also takes a clear position on transparency: no hidden margins, no data resale and no lock-in.
The Profile in One Sentence
An analytical and commercially minded person who can turn advertising data into insights that improve Publink's product, publisher relationships and business performance.